A comprehensive branding and media plan will be prepared to promote Nashik-Trimbakeshwar in connection with the upcoming Simhastha Kumbh Mela 2027. The directives were issued by Brijesh Singh during a review of preparations related to the event.
Key Highlights
- A comprehensive branding and media plan will be prepared for Nashik-Trimbakeshwar.
- Digital media, social media and audio-visual platforms will be included in the promotion strategy.
- Nashik's religious, cultural and tourism identity will be highlighted.
- Content will cover pilgrimage sites, the Godavari River, local heritage, food and tourist attractions.
- A system will be developed to address misinformation and rumours quickly.
- Ongoing Kumbh-related infrastructure projects will also be communicated through the campaign.
Comprehensive Branding Plan for Nashik-Trimbakeshwar
The proposed plan will focus on creating a distinct identity for Nashik-Trimbakeshwar ahead of Simhastha Kumbh 2027. The campaign will highlight the region's religious traditions, cultural heritage and tourism attractions.
Officials have been directed to prepare content suited to different media platforms and audiences, with greater emphasis on digital communication.
Digital and Audio-Visual Promotion
The branding strategy will use digital media, social media and audio-visual platforms along with traditional media. Content will be developed according to the requirements of different platforms.
The campaign is expected to present information about the Kumbh, Nashik's pilgrimage sites, the Godavari River, local culture, food and tourism destinations.
Focus on Infrastructure and Public Communication
The media plan will also communicate information about infrastructure projects being carried out for Simhastha Kumbh 2027. This will help provide updates on preparations and development work connected with the event.
Officials were also directed to establish a mechanism for responding quickly to misinformation and rumours related to the Kumbh.
Ramkund Area Inspected
Following the review meeting, Brijesh Singh inspected the Ramkund area as part of the ongoing preparations for the Kumbh.
The branding and media planning is part of the wider preparations to promote Nashik-Trimbakeshwar and communicate information about Simhastha Kumbh 2027 to visitors and the wider public.